How to Sell your Business Through a Good Job Description to Attract the Best Talent?

Suppose you’re a hiring manager looking to recruit successfully, in that case, it is important to understand that the key to initially attracting the best candidates is to write a powerful job description that sells the organisation to the candidate; this is key to getting the best talent to apply for the role. This blog will explore how to write successful job descriptions that attract talented candidates.

How to write a good job description?

If you wish to sell the job role to the best candidates then you absolutely need to catch their attention through a solid job description because this will be a candidate’s first impression of the job role, so it is your first chance to attract them to apply.

Your job description should include:

  • Catchy headline
  • Gripping opening statement
  • A brief explanation of the role
  • Further detail on what the role entails, what they’ll be doing and where they’ll be doing it.
  • Touch upon company culture and values
  • End with a call to action, encouraging the reader to apply for the position.

It can be useful to think of the job description as a sales pitch on why the candidate should apply for the role. Key aspects you will need to touch upon in the job description are the job role itself and what it entails, the culture of the business, the team they will be working with and finally what compensation and other benefits they would receive from the role.

The Team

It is helpful to mention the business team as a unit and discuss why employees like working for the company. 

Company Culture

Mentioning culture and values will assist in attracting candidates who share similar values that align with the company's culture.


It is important to note the compensation package the role will offer, including salary ranges. As well as compensation, other perks that come with the role should be explored as well such as pay reviews, recognition & reward schemes and general benefits packages such as gym memberships, private healthcare and mental health support.


The job description is useful for outlining the contractual agreement that comes with the role, discussing what is expected of the candidates but also mentioning flexibility and what could be tolerated.

Optima can assist you in selling your position to candidates once you have a solid and well-written job description and advert in place. Get started with us today!
Posted by: Optima Recruitment 0 comment(s)

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